NBC footage of The Beatles at the Winter Gardens broadcast on 3 January 1964
Many people believe Ed Sullivan
introduced The Beatles to America, but their first television appearances used
the footage shot in Bournemouth – initially on CBS and then on NBC’s Jack Paar Show, a month before the Ed Sullivan Show.
Until the Winter Gardens footage was
shown though, the group’s track record in America was virtually non-existent.
At first, Capitol turned down the group and
their debut single, Love Me Do, was
not even released. The follow-ups, Please
Please Me and From Me To You, both
flopped on the Veejay imprint, before EMI struck a deal with the Swan label to
release She Loves You on 16 September
1963. It bombed.
But with coast-to-coast airplay, I Want To Hold Your Hand topped the US
Billboard charts on 1 February 1964. A week later The Beatles landed in New
York – at the newly renamed John F Kennedy Airport – and on 9 February made
their debut on the Ed Sullivan Show.
The show was watched by 73 million people; 40% of the entire population.
Beatlemania was in its pomp and after
seven weeks at number one I Want To Hold
Your Hand was replaced by, of course, the re-released She Loves You.
This extract is taken from Yeah Yeah Yeah: The Beatles & Bournemouth which is available to order from www.beatlesandbournemouth.com.
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