Yeah Yeah Yeah: The Beatles & Bournemouth

Yeah Yeah Yeah: The Beatles & Bournemouth
Click on the cover for information about the book. Available to order now.

16 November 2011

Cracking the Colonies

NBC footage of The Beatles at the Winter Gardens broadcast on 3 January 1964

Many people believe Ed Sullivan introduced The Beatles to America, but their first television appearances used the footage shot in Bournemouth – initially on CBS and then on NBC’s Jack Paar Show, a month before the Ed Sullivan Show.
Until the Winter Gardens footage was shown though, the group’s track record in America was virtually non-existent.
At first, Capitol turned down the group and their debut single, Love Me Do, was not even released. The follow-ups, Please Please Me and From Me To You, both flopped on the Veejay imprint, before EMI struck a deal with the Swan label to release She Loves You on 16 September 1963. It bombed.
But with coast-to-coast airplay, I Want To Hold Your Hand topped the US Billboard charts on 1 February 1964. A week later The Beatles landed in New York – at the newly renamed John F Kennedy Airport – and on 9 February made their debut on the Ed Sullivan Show. The show was watched by 73 million people; 40% of the entire population.
Beatlemania was in its pomp and after seven weeks at number one I Want To Hold Your Hand was replaced by, of course, the re-released She Loves You.

This extract is taken from Yeah Yeah Yeah: The Beatles & Bournemouth which is available to order from

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